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Little Lovebums Nationwide Reusable Nappy Incentive Scheme

two babies wearing matching cloth nappiesIf you are still undecided about using cloth nappies, why not try them out to see if they are right for you? 

An estimated 3 billion disposable nappies are thrown away in the UK every year and will sit in landfills for approximately 500 years. One baby will go through approximately 4500 nappies in their lifetime. 

The Little Lovebum Reusable Nappy Incentive Scheme is an initiative designed to encourage parents across the UK to consider reusable nappies as a more sustainable and cost-effective option. 

The scheme offers families a choice of two different incentive kits, which are available to expectant parents and families with babies up to 12 months of age. 


 To qualify for the incentive scheme:

  •  You must be a resident of the UK
  •  Either pregnant or have a child under 12 months old
  •  Be able to provide proof of pregnancy or birth/adoption certificate upon request. 

Please note that each baby is only eligible for one kit, and the kit contents cannot be adjusted or swapped. However, you can still apply for the scheme even if you have already applied to your local council's incentive scheme.


​Options Available under the reusable cloth nappy incentive scheme:

1) Reusable Nappy Sample Pack - £5.99

The Reusable Nappy Sample Pack is ideal for parents who are unsure about reusable nappies and would like to try them before committing to a complete set.

This kit contains:

  • A reusable nappy* (select newborn (3-7kgs) or one-size (4-16kgs)
  • Nappy guide
  • 15% single-use discount code for the website.

*The nappy and print will vary.

2) Reusable Nappy Variety Pack - £29.99

If you would like to try a selection of different nappy types, then this is an ideal kit for you. This is a one-size kit and the weight range is from 4-16 kgs.

This kit* contains:

  • Popper & Pocket pocket nappy
  • Hemp and Bamboo Trifold insert
  • Bamboo Booster
  • Quickdry all-in-one nappy
  • Everyday all-in-one nappy
  • Free Samples
  • 20% single-use discount code for the website.

*Contents and prints may vary.


Excluded from discount codes.



Can I apply when pregnant and again when baby is here?
I'm sorry, but each baby is only eligible for one kit.

Can both myself and my partner apply?
I'm sorry, but each baby is only eligible for one kit.
I've already applied to my local council, can I apply for your scheme too?
Yes, you can.
Can I change the contents of a kit?
I'm sorry, but these kits are pre-packed, and the contents cannot be adjusted/swapped.